Else Nutrition Holdings Inc (BABYF)

[Hitbodedut10]

Milo great call. Bought more. Can you include Barak Orenstein, Director of Marketing into the ibox. This guy is A++! Know of him from SodaStream. Important to include him. Thanks.

Branding and Digital Marketing

Creating and developing a successful, market-disrupting brand that is: purpose-driven, strong both on and offline with consumers/influencers, and that is highly emotionally connective, constitute cornerstones of our marketing.

To lead this effort, Else has hired Mr. Barak Orenstein as Director of Digital Marketing. Mr. Orenstein is a seasoned consumer goods marketer, bringing over 15 years of global experience at companies/brands including Sodastream, L’Oréal, Absolut Vodka, Nestle and Evian water. Barak brings 10 years of senior marketing experience in the premium beverage category, helping Sodastream restore global growth as Global Brand Director, and Evian water return to brand glory as Canada Marketing Director. Previously he served as Chief Marketing Officer at AHAVA (ahava.com), a premium, vegan skincare brand acquired by Fosun, where he drove strong global growth. Barak holds a B.Sc. in Business and Biology, and an M.B.A. in Marketing from Canada’s prestigious Schulich Business School at York University.

Mr. Orenstein has commenced important consumer insight research for Else Nutrition, and is bringing on board strategic agency partners, with vast baby nutrition and better-for-you category experience to help with branding, design and asset creation.