I agree with you RCP, why go balls to the wall with advertising if you're not going to have the product to meet the damand. All you're going to do is piss people off and lose potential customers. It would be like having a crowd at your lemonade stand and running out of lemonade, a lot of those people aren't going to stand there and wait until you make more, they're going to walk away. JMHO
If you find yourself in a fair fight, your tactics suck.