22nd Century Group Inc (XXII)

[sonwal]

I was referring to Michael Zercher

President at 22nd Century Group (NYSE American: XXII) - Making investments and acquisitions in hemp and cannabis
https://www.linkedin.com/in/michaelzercher/

Reynolds American Inc.
Total Duration 6 yrs 8 mos

Title VP & Managing Director International
Dates Employed Jan 2007 – Aug 2009
Employment Duration 2 yrs 8 mos
Location Zurich, Switzerland

Relocated to Switzerland to establish new subsidiary to manage Natural American Spirit brand and develop new cigarette and rolling tobacco brands outside the US. Owned P&L with $100M+ annual revenue. Delivered double-digit annual growth in revenue, volume and operating profit despite shrinking industry and increasing regulation. Led team of 100+ team members across three countries. Created global strategies and managed relationships with parent and sister companies. Oversaw marketing, sales and distribution partnerships in 10+ countries as well as contract manufacturing, global logistics, accounting, legal, regulatory, IT and HR.