Beyond, Inc. (BYON)

[drobx]

My guess is that if you have an account with a broker that is on the tZERO system then your dividend shares will make their way into that account. If you don't then your shares will be held in your name by Overstock/tZERO. In the latter case you won't be able to sell your shares until you move them into a brokerage account. The more I think about it, I see that the end goal isn't to get millions of people to sign up with Dinosaur, but rather to get the existing brokerages to sign on to the tZERO exchange. I'm not sure what incentive these brokerages have to do this.