Magic

[ologun]

1. There are very few big tech companies with affordable pricing. So the cost of entry makes options an appealing alternative.
2. More and more people understand how to trade them (perhaps not how to manage the risk).
3. These were previously something for more sophisticated investors but now every robinhood account can trade them with zero transaction cost.
4. There's also the increase in information availability. The days of paying for a broker's Porsche so you can afford a ford at retirement are long gone.