Tuesday, February 18, 2020 7:47:47 PM
Dalvin Brown
USA TODAY
Incogmeato, the new next-gen product line by MorningStar Farms, includes the company's first ready-to-cook plant-based burger and frozen, fully prepared plant-based Chik'n tenders and nuggets.
As an increasing number of American's try-out plant-based diets, Kellogg is planning to release an imitation meat product that will reportedly ooze on the grill the same way real meat does.
On Wednesday, the American food manufacturer announced a vegan meat range called "Incogmeato" that includes burgers, chicken nuggets and tenders. The faux burger patties will be sold in the refrigerated meat section and the company’s soy-based chicken tenders and nuggets will be sold in the freezer aisle.
Kellogg will sell the veggie products under its MorningStar Farms brand.
“As more consumers are choosing a ‘flexitarian’ lifestyle and actively reducing meat, we’re thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience,” said Sara Young, general manager of the MorningStar Plant-Based Proteins Department.
Pew survey: Americans trust police more than tech giants to use facial recognition
Dictionary.com adds new words:Smexy, womyn, yaldi and birb — but what do they mean?
MorningStar has offered frozen veggie burgers for years, but patties were never designed to taste exactly like real meat. The company's latest offering, however, will “sear wonderfully” and “bleed on the grill," according to Bloomberg.
Imitation meat burgers have gone mainstream in recent years thanks in part to the success of brands like Beyond Meat and Impossible Foods, which offer products that have a similar look and texture to real meat.
Can dogs go vegan? People are feeding their dogs meat-free food.
Kellogg's announcement comes months after Tyson Foods unveiled its alternative protein offerings, which includes nuggets as well as blended burgers made with a combination of beef and plants.
The global branded food company Hormel began its plant-based and blended protein efforts in 2014, and Kroger recently announced a line of alternative meat products that includes sausage and deli meats made by its Simple Truth brand.
Follow Dalvin Brown on Twitter: @Dalvin_Brown.
Recent BYND News
- Beyond Meat® Expands Beyond IV Product Line with the Debut of New Beyond Sausage® at Grocery Stores Nationwide, Including at Kroger and Whole Foods Market • GlobeNewswire Inc. • 06/20/2024 01:30:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/19/2024 01:05:52 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/13/2024 11:24:17 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/13/2024 11:23:52 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/13/2024 11:23:40 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 11:53:11 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 11:52:57 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 11:52:45 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/04/2024 11:52:34 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/30/2024 10:15:09 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/30/2024 10:14:55 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/30/2024 10:14:41 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/30/2024 10:14:27 PM
- NEARLY HALF OF CANADIANS THINK GIVING UP SOCIAL MEDIA WOULD BE EASIER THAN GIVING UP RED MEAT - NEW BEYOND STEAK® IS HERE TO PROVE THEM WRONG • PR Newswire (Canada) • 05/30/2024 10:05:00 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/24/2024 10:44:04 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/24/2024 10:43:18 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/24/2024 10:42:47 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/24/2024 10:42:33 PM
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 05/24/2024 10:37:17 PM
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 05/24/2024 10:36:50 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 05/24/2024 09:02:41 PM
- Form 4/A - Statement of changes in beneficial ownership of securities: [Amend] • Edgar (US Regulatory) • 05/23/2024 01:00:26 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/16/2024 11:12:01 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/16/2024 11:11:45 PM
Last Shot Hydration Drink Announced as Official Sponsor of Red River Athletic Conference • EQLB • Jun 20, 2024 2:38 PM
ATWEC Announces Major Acquisition and Lays Out Strategic Growth Plans • ATWT • Jun 20, 2024 7:09 AM
North Bay Resources Announces Composite Assays of 0.53 and 0.44 Troy Ounces per Ton Gold in Trenches B + C at Fran Gold, British Columbia • NBRI • Jun 18, 2024 9:18 AM
VAYK Assembling New Management Team for $64 Billion Domestic Market • VAYK • Jun 18, 2024 9:00 AM
Fifty 1 Labs, Inc Announces Acquisition of Drago Knives, LLC • CAFI • Jun 18, 2024 8:45 AM
Hydromer Announces Attainment of ISO 13485 Certification • HYDI • Jun 17, 2024 9:22 AM