Telaria, Inc. (TLRA)

[Amatuer17]

Yes and No

Yes because it will be the big gorilla of sell side (same as TDSK)

No - because much smaller revenue and small profit or loss.

TTD - revenue $650 million - market cap - $13 B - multiplier of 20

TLRA+Rubi Rev - $220 million MC - $1.2 B
Multiplier - 6

The new co will take some time to consolidate business and improve profits and also increase revenue

So if the market gives half the multiplier of TTD, we have 60% upside possibility in few months after merger.

My hope/guess - If they consolidate and operate well, we can see double from here by year end