Roadman investee enters distribution deal with Eurolife
2019-11-05 07:51 MT - News Release
Mr. Luke Montaine reports
ROADMAN INVESTMENTS INVESTEE CHAMPIGNON BRANDS ANNOUNCES MAJOR EUROPEAN DISTRIBUTION AGREEMENT
Roadman Investments Corp. investee Champignon Brands Inc. has entered into a major distribution partnership with Eurolife Brands Inc. Under the terms of the agreement, Eurolife Brands has been granted exclusive preferred distributor status for the jurisdictions of Germany, Switzerland and the United Kingdom, in addition to non-exclusive distribution rights in various other locales globally. Eurolife Brands will integrate Champignon Brands products into its e-commerce platform, along with potential distribution in select bricks-and-mortar retail locations. Eurolife anticipates placing an initial product purchase order in the fourth quarter of 2019 in order to stock inventory to fulfill initial consumer demand.
"The addition of Champignon products to our suite of health-and-wellness-oriented CPG offerings is a natural fit," commented Shawn Moniz, chief executive officer and director of Eurolife. "Informed, educated and health-conscious European consumers demand products that are not only high quality, but are on the cutting edge of their respective industry segments, and we believe that Champignon fits this criteria."
The global functional mushrooms market is expected to gain momentum from growing awareness regarding the health benefits of mushrooms and is projected to grow to $34.3-billion by 2024, with Europe experiencing the fastest growth worldwide.
The Champignon team has been focused on obtaining additional distributor partnerships and has signed up distribution partners in British Columbia, Alberta and Ontario. The company aims to enhance the health and wellness of millions of consumers through organic growing practices, commercial cultivation, research and development, and the distribution of a premium, mushroom-infused suite of products. Champignon is currently working toward a Q4 2019 initial public offering in Canada and is launching several new marketing campaigns to increase on-line sales of its products.
Luke Montaine, chief executive officer and a director of Roadman Investments, commented, "We are thrilled with the progress Champignon is making, and this new partnership and foray into the European marketing is a very positive development."
About Roadman Investments Corp.
Roadman Investments is mandated with realizing alpha returns for its shareholders via the tactical deployment of capital across the resource, agricultural, financial services, technology, and health and wellness verticals.
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