It is not a river of money yet, but look at where it was 12 months ago then 6 months ago and even 3 months ago. But the influx of money has started flowing and as long as it keeps building which it is it is all good. The swimsuit was one of the items that came out in July when the licensing stream started.
I would also suggest anyone who wants to really do DD listen to the CEO's statements and look at the Q filings (trust but verify) even the lesser shows and the tv channel have been building viewership and platforms, advertising and subscriptions etc.
Everyone seems to forget/ignore every new licensed product, DVD etc they already got a check for that item just to license it to the manufacturer/creator then get $$ on the back end and that money goes on for years in Llama Llama's case decades I think it will be a classic IMHO like Strawberry Shortcake, Winnie the Pooh etc, I do and no one can change my mind on that.
Like I have mentioned here before this is like a biotech a ton of money tossed into it developing looking for those winners, many don't they just help with cash flow, some fail but you get those one or two drugs that sell oodles for years to come. That increases the value of the companies and the businesses.
Heyward never denied that for the past 5 years he has said how it will go, get some hits, then the licensing and money starts rolling and in the case of ones like Llama Llama it never stops.
There are many more books coming this year, more DVD's, two more seasons of each where now that they are hits (especially Llama Llama) they get more money for them the become more profitable, but, the money never will be in the cartoons themselves compared to the licensed goods, never.
Last year at this time selling almost nothing some new books came out and the cartoons etc, now goods are everywhere and each one starts with a check then $$ stream continues, not millions per item, but, when we get to 100's by the end of this year then, that's when the stream truns into a raging river.
Last year nowhere now
Walmart
Party City
Spririt Costumes
Kohl's
Target
Toys R Us
Barnes and Noble
Buy Buy Baby
Books a Million
Mastermind Toys
Home Depot
Hudson Booksellers
Indie Bound
Powell City of Books
All these along with a multitude of smaller store/shops/online shops
Just the beginning.
Peace out.
