Great point Atlanta! Plus, based on the FDA's own research, 22nd Century's products have been shown to help smokers who are addicted to nicotine kick the habit and/or reduce the number of cigarettes they smoke daily.
How many Grandmothers who used Moonlight to quit (or reduce) her nasty, disgusting and unhealthy nicotine habit from sharing on Facebook and other social media channels her excitement with others? If she has a Grandchild who is also addicted to nicotine, you could image that child also sharing with her contacts on social media.
Once that happens 3-4 levels deep, viola'....geometric or viral marketing occurs.
22nd Century could also produce a short "approved" educational video about the VLN process for others to share. This shouldn't fall under the advertising rule for cigarettes if done properly with FDA approved guidelines.
Example of a typical Facebook post: "Hey y'all! Here's a photo of my Grandma. I love my Grandma. Well, Notice anything missing from this picture? NO CIGARETTE!!!
She's so excited and so am I! Check out her comments. She used a new Low Nicotine Cigarette called Moonlight to finally kick the habit after 30 years. I'm buying a pack later today at "smart local retailer" I'll let
you guys know how it goes for me. Feel free to pass on this information to anyone you know who is also addicted to this nasty disgusting nicotine habit!"
The FDA might not let companies advertise on TV, print media or radio but there is no restriction on the end user sharing "results" of any product or service.
This is just one of dozens of examples on how the word will spread once the product is available to the general public.
I truly believe marketing this one-of-a-kind cancer killer will be a matter of exposure because the need and demand is there. Well, unless people actually enjoy seeing their loved ones die from smoking cigarettes.
We ALL have 100% of our life left. What do we want to do with it? Moonlight helps kick the nicotine habit and add quality to the life you live.
