Digital-Out-Of-Home (DOOH) Market Overview: Global Digital-Out-Of-Home Market was valued at $3,639.30 Million in 2016, and is projected to reach at $8,393.30 Million by 2023, Digital-out-of-home (DOOH) is a modern form of advertising that uses digital media for endorsing audio and video messages related to product or services outside the home. DOOH, also known as digital signage, has effectively replaced the traditional and orthodox forms of marketing and advertising. This process enables advertisers and local vendors to engage their customers in real time to track effectiveness from the marketing messages displayed using DOOH. The DOOH market summarizes everything from digital billboards to screen in elevators and jukeboxes.
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