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Before the branding controversy GTEC seemed to be

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BlueGreenPower   Tuesday, 01/28/20 11:19:52 AM
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Before the branding controversy GTEC seemed to be on a upward trend. The new stains were being highly rated by customers for quality, and potency. Shipments of products were selling out quickly on the BC Cannabis Store website. The BLKMKT brand seemed to be a hit until the Lift & Co Expo where GTEC unveiled its questionable tag line, Once you go BLK. This brought race into the picture, and permanently stained the BLKMKT brand for the future.

I give GTEC credit for pointing out their diversity, and honest intention to be nothing more than edgy, but now they must publicly pull the brand, or they could have problems with supply agreements from provinces unwilling to sell the brand, or retailers that see it as a risk to carry.

GTEC needs to further review their branding, and upon further review admit they made a unintentional, but insensitive mistake and discontinue the brand immediately. It would create some good press if done properly. It's time for GTEC to act or get more of this. imho glta


BLK MKT cannabis brand sparks controversy over racist marketing

https://www.leafly.com/news/industry/blk-mrkt-racist-marketing



Posts are my opinion only, and not advice of any kind. glta
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