NeoMedia Technologies, Inc (NEOM)

[Be Confident]

How many will incorporate QR codes:

UPDATED: January 17, 2020
Super Bowl LIV: Tracking every ad for 2020’s big game

All 77 in-game slots were snapped up in near record time as marketers hustle to ready their high-priced creative. Stay tuned as Marketing Dive updates this tracker on the road to February’s game and beyond.

https://www.marketingdive.com/news/super-bowl-LIV-2020-ad-tracker/568839/

Additional Excerpt:
"Jan. 7, 2020Sabra unveils ‘game-within-the-game’ sweepstakes

Sabra Hummus will run a “RiDIPulous” sweepstakes throughout January, culminating in its first Super Bowl spot, the PepsiCo brand announced via press release. During the sweepstakes, people can scan QR codes on special Sabra packaging to unlock “flavor” and “dipper” game pieces that can be combined for a chance to win one of five $100,000 prizes and a supply of hummus.

The “RiDIPulous” sweepstakes’ winning combination will be revealed during the Super Bowl ad, which was developed by VaynerMedia."

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Be Confident