Eastside Distilling Inc (EAST)

[Watcher31]

they need to spend a little and get a beverage person...
bean counters and paper pushers (nothing personal) your good at what you do normally But you are missing real growth,
what they have done so far are baby steps in the real beverage world...
sales increase yes, but probably 20 to 30 % of what they could have done
in today's market.
they lost a big tax benefit, so that's gonna hurt numbers
but other analytics for growth remain strong.
Another Major marketing mistake that they continue to make is
not jumping into "ultra premium" products....
same cost of goods, way higher profit ... Premium branded products in the market have performed better the middle of the road.
EAST has the core ability to produce a new branded high end retail line of whisky and price it as a 3x to 5x of current goods.
that nitch is where the real money is being made by the other companies.

the older management team made mistakes in funding (turned down $ at better terms than they ultimately got)
they also missed a major distribution deal from the same group.
their egos got in the way and they got their heads handed to them by the new money guys... normal....

if the company is reading theses post they might want to review what i just posted, the intermediary on the deal was their old IR firm.

and they can pm me here for info on the distribution deal, it's still doable...