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Wednesday, January 15, 2020 5:42:31 PM
Operational Update
Verus is also pleased to announce that it has hired industry veteran Robert Holz to spearhead sales of its candy operations. Mr. Holz most recently served as National Sales Director at Rivo USA, where he managed trade channels for major brands such as Mrs. Fields and Skinny Girl. He has considerable experience gaining shelf space for leading consumer brands across a wide range of retailers, including Kroger, Target, and other major chains. Verus is adding manufacturing capacity and personnel in anticipation of a significant expansion of its Major League Baseball (“MLB”) confectionary sales during 2020.
The Company is completing its packaging designs to reflect 2020 MLB team logos and has successfully transitioned to baseball-themed gummi shapes featuring baseballs, gloves, bats, and hats. Initial feedback from retailers of the baseball-themed gummi shapes has been excellent. Verus will be entering the 2020 MLB season with unique product shapes that will differentiate the line from all other gummi brands.
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