Tautachrome Inc (TTCM)

[Msilver]

Article: Advertising Success with NewsWatch TV? ROI?

Check out success stories too. Angry Birds

"When hiring NewsWatch, Angry Birds wanted to gain as much attention and exposure as possible for their launch and see an increase in app rankings and revenue. NewsWatch set out to create the aforementioned 60-second TV spot as well as a plan for massive social media exposure.

The plan went off without a hitch with the episode airing in close to 100 million households and racking up over a million online impressions. When the dust settled, the app leaped to the Top 15 in the App Store, hitting its highest mark ever. That was only half of their intended goal, but the rest was soon to fall in place. Within 30 days of their episode airing, they saw over $365,000 in revenue which made the campaign a total success, reaching all of their stated goals.

About NewsWatch

"NewsWatch is an interesting animal that requires some background information to fully understand. The award-winning TV show has been a formidable force in the advertising world for close to 30 years. In that time, they’ve established a format which has proven to be popular, if not a little unorthodox. The program focuses most of its attention on tech reviews with additional reporting on entertainment and travel news.

Each episode features a number of individual segments highlighting a new tech product or app. These review segments include both paid and unpaid content that offer a fair look at the current tech landscape with a balance often unseen in paid programming. NewsWatch has worked with thousands of clients from the mom and pop to the massive conglomerate, bringing a unique review of the client’s product or service to the masses.

A typical episode might also offer additional entertainment by way of celebrity interviews and other humorous sketches. A-list figures like Chris Pratt, Bradley Cooper. Dwayne Johnson, Denzel Washington and Jennifer Lawrence have all made an appearance on the show at one time or another.

Each 60-second spot appearing in an aired episode is followed up with a social media campaign that leverages NewsWatch’s large social media following to further increase recognition of the client’s brand. When this two-pronged campaign is complete, the client owns the video that NewsWatch created for their episode. With 100% ownership, they are free to continue using it for further promotion on whatever platform they see fit.

TTCM will be featured during broadcast. Ads run for 10 days.

http://blockpitch.org/2019/05/30/advertising-success-with-newswatch-tv-roi/