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Thursday, January 02, 2020 1:45:56 AM
Cambridge Analytica=Data Propia=CloudCommerce.
We may have the same players still involved behind the scenes.
https://apnews.com/96928216bdc341ada659447973a688e4
"The AP confirmed that at least four former Cambridge Analytica employees are affiliated with Data Propria, a new company specializing in voter and consumer targeting work similar to Cambridge Analytica’s efforts before its collapse. The company’s former head of product, Matt Oczkowski, leads the new firm, which also includes Cambridge Analytica’s former chief data scientist."
"CloudCommerce, Inc. (CLWD), a leading provider of digital advertising solutions, today announced that it has acquired the exclusive marketing rights to a database of 80 million records."
https://finance.yahoo.com/news/cloudcommerce-acquires-exclusive-marketing-rights-080110191.html
"Facebook Says Cambridge Analytica Harvested Data of Up to 87 Million Users"
https://www.nytimes.com/2018/04/04/technology/mark-zuckerberg-testify-congress.html
Comprehensive Product Ecosystem
We are constantly striving to help our clients better understand both their current audience and the larger marketplace. Our team has developed a series of products intended to challenge the status quo of how intelligence is done within the marketing industry. Each of our products can stand alone, but grow more powerful as part of a larger ecosystem.
Services
The Company consists of five subsidiaries, CLWD Operations, Inc. (formerly Indaba Group, Inc.), Parscale Digital, Inc., which merged with Parscale Creative, Inc., as a result of an acquisition dated August 1, 2017, WebTegrity, LLC (“WebTegrity”), which was acquired November 15, 2017, Data Propria, Inc., which the Company launched February 1, 2018, and Giles Design Bureau, Inc., which spun out from Parscale Digital in May, 2018.
Together with its wholly-owned subsidiaries, CloudCommerce can deliver end-to-end business intelligence and marketing solutions through a range of services and capabilities. SWARM implementations can include some or all of these capabilities.
Data Propria, Inc. - Data Analytics
To deliver the highest Return on Investment (“ROI”) for our customers’ digital marketing campaigns, we utilize sophisticated data science to identify the correct universes to target relevant audiences. Our ability to understand and translate data drives every decision we make. By listening to and analyzing our customers’ data we are able to make informed decisions that positively impact our customers’ business. We leverage industry-best tools to aggregate and visualize data across multiple sources, and then our data and behavioral scientists segment and model that data to be deployed in targeted marketing campaigns. We have data analytics expertise in retail, wholesale, distribution, logistics, manufacturing, political, and several other industries.
Parscale Digital - Digital Marketing
We help our customers get their message out, educate their market and tell their story. We do so creatively and effectively by deploying powerful call-to-action digital campaigns with national reach and boosting exposure and validation with coordinated advertising in print media. Our fully-developed marketing plans are founded on sound research methodologies, brand audits and exploration of the competitive landscape. Whether our customer is a challenger brand, a political candidate, or a well-known household name, our strategists are skillful at leveraging data and creating campaigns that move people to make decisions.
Giles Design Bureau, Inc. - Branding and Creative Services
We approach branding from a “big picture” perspective, establishing a strong identity and then building on that to develop a comprehensive branding program that tells our customer’s story, articulates what sets our customer apart from their competitors and establishes our customer in their market.
WebTegrity - Development and Managed Infrastructure Support
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