This is a post I made a while back on Craphub in response to pepedbag on Sonnett potential
Re: pepeoil Post# 120002
They could do over $100M just in Mattress sales alone based on a nationwide rollout of Sonnett etc. Not saying they will, but they can with a major retailer signing on - there are number of retailers who would fit the bill.
Clearly that is a huge undertaking, but they have the product - it's now convincing retailers that the product deserves their support.
They already have Mfers using Vyst latex in their product, so it's not that unrealistic.
Again, they could fall on their face as well but my sense is that the experience Rotman's has in the industry and with the connections/contacts they have, I am betting that they can at least get the at bats.
Just saying
