Fire & Flower Holdings Corp (FAF)

[FUNMAN]

Blazing the trail: Fire & Flower selling edibles in its Saskatchewan stores

Clear benefits of Saskatchewan’s private distribution model include price, access and diversity of product

By David Yasvinski
December 20, 2019

https://www.thegrowthop.com/cannabis-business/blazing-the-trail-fire-flower-selling-edibles-in-its-saskatchewan-stores

Road trip, anyone?

Edmonton-based Fire & Flower noted that extracts and edibles have arrived at its retail stores in Saskatchewan because the Western province’s private wholesale model allows for easier distribution.

Fire and Flower set to open wholesale cannabis operation in Saskatoon
Open Fields, the company’s wholly owned distributor, is able to negotiate directly with growers and has already started delivering gummies, mints, chocolates and vapes to retail stores in the Prairie province.

“With Fire & Flower being one of the first retailers in Canada to stock new cannabis formats, this exemplifies the clear benefits of the private distribution model, including price, access and diversity of product within the province of Saskatchewan,” said Trevor Fencott, Fire & Flower’s chief executive officer.

“There is significant demand for these new product formats in the market and we look forward to bringing these products to our loyal customers,” Fencott said.

The company expects to have new product offerings from Aphria, Aurora, Dosist, Cronos, The Green Organic Dutchman, High Park, Organigram, Redecan and Sundial on its shelves before the end of the year.

“Our team has worked diligently over the last year and we are thrilled to be launching our Solei, RIFF and Good Supply vaporizers in 510 and all-in-ones at Fire & Flower stores across the province of Saskatchewan,” said Bernie Yeung, vice president of sales and channel strategy with Aphria Inc.

“We are confident in our market readiness across the country and look forward to working closely with our retail partners to ensure we have the right brands and product offerings for consumers as we strive to combat the illicit market,” Yeung said.

Fire & Fower uses the Hifyre digital retail and analytics platform to analyze consumer preferences and trends and adjust its product selection accordingly. Calling itself “Canada’s cannabis shop,” the company added it does not have a set date for the arrival of products in provinces where the supply chain is controlled by government-owned distributors.

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