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Thursday, December 19, 2019 12:19:03 PM
Wanghong economy explained: https://en.wikipedia.org/wiki/Wanghong_economy
The Wanghong economy is the nascent Chinese digital economy based on influencer marketing in social media.
Wanghong (literally: 'Internet fame') is the Chinese term for an internet celebrity. Chinese Wanghong attract the attention of Internet users, which can translate into profit through e-commerce and online advertising.
Recent headline news:
The Rise Of The Wanghong Economy In China: https://tenbagroup.com/chinese-marketing/the-rise-of-the-wanghong-economy-in-china/
The $24 billion Chinese industry you've never heard of: https://newsroom.unsw.edu.au/news/business-law/24-billion-chinese-industry-youve-never-heard
I personally know some companies in China they hire wanghong to promote and sell their products, instead of paying advertisement company.
The LiveDAO Holding (the real name to be revealed soon) will acquire new technology, incubators, and nurture and buy internet celebrities.
So LiveDAO and its holding company not only do business as a streaming service provider, they are getting into much bigger and fatter advertisement and e-commerce industries.
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