Reasons why I am committed to VATE:
Nearly two years ago I bought into VATE due to the promise of hemp coffee. I tried it and could immediately tell it was a great tasting quality product. As I investigated the company in more detail, I began to know Ryan Medico. Ryan is a young, aggressive, intelligent and ethical CEO. His education and background in accounting and finance sets him up perfectly to navigate the shark infested waters of business and OTC. He has developed a business plan that allows him to systematically move the company forward and yet flexible enough to adjust to the unknowns that we all are painfully aware of, including; banking, credit, CBD regs, interstate commerce, Amazon, etc.
As it became clear that the exponential growth we all desire was to land on CBD, I contacted RM and scheduled a face to face meeting with him last February and again in September. During our discussions it was clear that he had the vision and temperament to make Elev8 a success. He informed me that he was to be launching CBD RTD coffee and tea, which he allowed me to taste. The flavors were fantastic. They included; peach, lemon, green tea hibiscus and CBD iced coffee. It was immediately clear that he had a winner.
Since then he has made the investments necessary to grow the business as aggressively as possible under the current regulatory climate. VATE is now able to produce the coffee in house with the purchase of Blessed Bean. The investment in BB has opened the door to new offerings like single serve coffee, numerous new flavors, as well as a lucrative whitel label busines.
Due to the amazing acceptance of the RTD tea they are now increasing their focus on that market with the launch of the additional flavors of tea. I expect those to hit shelves by late November/early December. In addition, with a good Q4, VATE could crack $1M in revenues for 2019.
RM has also been extremely judicious as it relates to the packaging and promotion of the current product line and any future offerings. It is common knowledge that the lack of FDA guidance has made the business climate extremely challenging. Only those companies that have taken baby steps and have made every effort to “dot all the i’s and cross all the t’s” will stand a chance. I believe RM has done everything possible to ensure success. Until the FDA is crystal clear we won’t know for sure if RM nailed it but I believe he will.
I have made no bones about my commitment to VATE. However, it goes far beyond what you all see on paper. I have gotten to know RM and I believe him to be as committed to the success of this company and to the shareholders as anyone I have ever met. In order maximize shareholder value he has kept the staff to a minimum and is working 80-90 hours a week handling many of the business functions himself until they hit the proper inflection point. This is the main reason press releases are limited. He is simply focused on executing the business. I have been an executive in business myself in the tech industry and retired after 25 years running global sales. I know what it takes to succeed in business and Ryan Medico is making all the right moves.
If you don’t want to take my word for it then go to Orlando and meet Ryan for yourself. Then let me know your thoughts.
If I am wrong I am out a significant amount of money. But... If I am right then I am at the beginning of something magical!
GLTA!
AI
