Let's hope CBD is a good catalyst for BUD.
By Jacqueline Thorpe
December 11, 2019, 4:25 PM EST Updated on December 11, 2019, 9:32 PM EST
https://www.bloomberg.com/news/articles/2019-12-11/move-over-bud-ab-inbev-will-soon-sell-cbd-infused-tea-in-canada
The world’s biggest brewer will kick off its push into cannabis-infused beverages with a lineup of flavored teas -- Lavender Chamomile, Vanilla Rooibos and Peach Ginger Green.
The “Everie” teas will contain 98% pure cannabidiol, the non-psychotropic ingredient in cannabis, with only a trace -- 0.05 milligrams -- of THC, the component that gets you high. They will be sold through Fluent Beverages, a joint venture between Anheuser-Busch InBev NV’s Labatt Breweries of Canada and pot company Tilray Inc.’s High Park Co.
The drinks will hit the shelves after pot edibles and beverages become legal in Canada next week. Non-alcoholic sparkling beverages will follow early in 2020, the company said. AB InBev, based in Leuven, Belgium, sells Budweiser, the top-selling beer in Canada.
“The products we’ll be launching through Fluent are CBD only,” Kyle Norrington, president of Labatt Breweries of Canada, said in an interview at Bloomberg’s office in Toronto. For now, AB InBev doesn’t plan to move into THC-focused beverages, and it won’t be selling the CBD drinks in the U.S. where cannabis remains illegal at the federal level.
Cannabis Rollercoaster
The push by brewers into cannabis beverages is another way of diversifying amid declining beer sales. Consumers are opting for wines, spirits, ciders and increasingly, less alcohol. That trend saw per capita beer consumption in Canada drop 18% to 59.6 liters per year from a peak in 2008, according to Beer Canada, an industry group.
Beer Blues
Per capita beer consumption declines in Canada
AB Inbev joins Molson Coors Brewing Co. which jumped into the cannabis beverage market through a joint venture with Hexo Corp., while Constellation Brands Inc. is the biggest shareholder in pot company Canopy Growth Corp. AB Inbev’s shares are up 23% this year, in line with the 20% gain for the 20 biggest stocks in Brussels.
Canopy plans to offer both THC and CBD drinks made from distilled cannabis while Truss Beverage Co., the Molson-Hexo tie up, will sell Flow Glow CBD beverages.
Labatt has about 3,400 employees in Canada, according to its website.
The pot industry is counting on drinks and edibles to help it recover from a miserable year after the blind optimism surrounding Canadian legalization in October 2018. Pot stocks have slumped amid disappointing sales, regulatory breaches and a slow rollout of dried flower products.
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