NeoMedia Technologies, Inc (NEOM)

[bodreaux]

IMO, a licensing agreement is usually just the opposite. Many if not most are based on USAGE and not a one time fee. There is nothing in the release to indicate whether it was a one time up front fee or a royalty type arrangement. You're also missing a key part of the PR "co-market". I doubt very seriously that NEOM gave a flat fee not even knowing which brands would use the technology. To me, "co-market" means thath NEOM will work WITH the agency and will receive revenues dependent upon the scope of each project.