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Sunday, 12/08/2019 12:38:15 PM

Sunday, December 08, 2019 12:38:15 PM

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some Esports exposure in Barron's this weekend. will be interesting to see how this IPO does.....

Monday will bring an initial public offering that might actually excite the kids. That’s when Denmark-based Astralis Group will become the first pure-play e-sports team to go public, with a ticker of ASTRGRP. If that means nothing to you, consult your nearest 20-something.

E-sports, or competitive videogaming, is riding a wave of younger viewers increasingly attractive to advertisers in a world of cord-cutting and aging sports audiences. Market research firm Newzoo estimates e-sports revenue at more than $1.1 billion in 2019. ESPN recently reported that a franchise slot in one of the biggest games, League of Legends, sold for $33 million. Newzoo e-sports chief, Remer Rietkerk, notes that Astralis has unique brands for its three teams: Astralis, playing Counter-Strike: Global Offensive;...


https://www.barrons.com/articles/a-danish-esports-team-makes-its-public-debut-51575659112
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