Was watching this recent video on youtube of How to Add Clickable Links to a Video.
Pretty lame compared to what VERB has
What it was really about is how to add links to a youtube video because you can't do it on the other platform or there are too many restrictions.
She did a good job of explaining the platforms and challenges.
Most social media users prefer to follow the path of least clicks resistance — meaning that providing a quick, clickable link when their interest is peaked, is the best thing to retain your audience.
Where would that path of least resistance be?
Within the video and not using a info card
What's wrong with info cards? They appear within the video
While they appear while the video is playing, does not exactly feel part of the video and does anyone ever notice them?
I don't. They are usually towards the bottom and I am look at someone's face towards the top more often. I block them out and they feel annoying.
Youtube also allows you to put better clickable links at the end, but who wants save the best links for the end when the video stop playing?
What percentage of the views actually ever get to the end?
Not many.
When you hear some of what she said and read what I quoted below, you'll see in general, social media platforms don't want you to leave. They get, that if they never let you linked out, it might end up killing the platform, but they certainly don't want everything someone might click on take them away. This is why being able to put clickable links in videos that actually play on the native social media platform and only link out when someone really is interesting in buying is better.
Facebook:
"Facebook hate it when you link out to stuff. Because it doesn't want people to leave the platform. Wants them to stay in the Facebook world. Link posts typically don't do perform well on Facebook"
Twitter:
"Stuff just whizzing past so links and all are just like going really fast.
It's really hard for people to stop and click on links and engage with your content, because stuff is going by real fast"
Keep in mind twitter uses do click on videos. Easy to do as they are big. How many click on the links in the post?
Instagram:
"Instagram only allows you like one measly link in your bio unless you have 10,000 followers and then you get the swipe up functionality and you can link out to content. Otherwise you have to use 3rd party software which is kinkd of cumbersome and so doesn't make it easy to link out to your stuff"
Linkedin
"Linkedin doesn't typically favor link posts and you'll see this if you make a text post, image post, link post, or a video post. Linked post just are not going to perform as well as the other types of content."
Youtube
What are clickable links called on Youtube. Youtube calls them 1. info cards and 2. end screen elements"
"If you want to link out to your website, you have to be part of the youtube partner program
