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Monday, November 25, 2019 12:53:23 PM
I think consumers are more eager to purchase "CBD" than "Hemp extract"
Apparently not.
Even now, early in consumer education and company marketing, Charlotte's Web products outsold CV Sciences' 2 to 1 in Q3 -- $25.1M vs $12.6M.
That difference will grow as Charlotte's Web's brand familiarity and differentiation grows and CV Sciences' "Plus CBD" continues to be overwhelmed by other generic-looking and sounding "<whatever>CBD" brands. Just look at the cacophony that already exists and the number is growing.
Additionally, the lack of "Plus CBD" brand differentiation is further complicated by the fact that "CBD", itself, is an FDA-identified drug which makes marketing ingestibles of brands that incorporate "CBD" in their names "iffy", at best, in many states -- approximately 1/3 of the US population.
So while I, like many CWBHF/CWEB investors, would have STRONGLY preferred that Charlotte's Web proceed without the need for an additional share offering, I see a much clearer path to success for it than for a company like CV Sciences which will likely face a need for REBRANDING, for the reasons identified above. Rebranding, particularly at this stage in establishing a market, would be not only expensive in CAPITAL but, especially, in TIME. A secondary offering would be the least of CV Sciences' shareholders' worries.
Recent CVSI News
- Form 8-K - Current report • Edgar (US Regulatory) • 05/14/2024 01:10:34 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 12/12/2023 02:36:49 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 08/14/2023 08:21:25 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/14/2023 01:32:15 PM
Glidelogic Corp. Becomes TikTok Shop Partner, Opening a New Chapter in E-commerce Services • GDLG • Jul 5, 2024 7:09 AM
Freedom Holdings Corporate Update; Announces Management Has Signed Letter of Intent • FHLD • Jul 3, 2024 9:00 AM
EWRC's 21 Moves Gaming Studios Moves to SONY Pictures Studios and Green Lights Development of a Third Upcoming Game • EWRC • Jul 2, 2024 8:00 AM
BNCM and DELEX Healthcare Group Announce Strategic Merger to Drive Expansion and Growth • BNCM • Jul 2, 2024 7:19 AM
NUBURU Announces Upcoming TV Interview Featuring CEO Brian Knaley on Fox Business, Bloomberg TV, and Newsmax TV as Sponsored Programming • BURU • Jul 1, 2024 1:57 PM
Mass Megawatts Announces $220,500 Debt Cancellation Agreement to Improve Financing and Sales of a New Product to be Announced on July 11 • MMMW • Jun 28, 2024 7:30 AM