Veritas Farms Inc (VFRM)

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VFRM NEWS

https://www.otcmarkets.com/stock/VFRM/news/Veritas-Farms-Launches-Digital-Advertising-Campaign-with-Hearst-Media?id=247311


Veritas Farms Launches Digital Advertising Campaign with Hearst MediaPress Release | 11/25/2019

Fort Lauderdale, FL, Nov. 25, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Veritas Farms, Inc. (OTCQB:VFRM) “Veritas Farms” or the “Company”), a vertically integrated agribusiness focused on the production of full spectrum hemp oil products with naturally occurring cannabinoids is pleased to announce its latest advertising campaign launched in partnership with Hearst Media. The campaign was launched on November 21st and will continue through to Q2 2020. The digital partnership with Hearst Media is expected to generate 7 million paid impressions and significantly more organic impressions.

Veritas Farms will use the campaign to advertise its core portfolio, such as Veritas Beauty™ and the award winning line of full-spectrum-hemp pet products which are due to be unveiled soon. The publications in this advertising campaign will run on the websites and social media pages of Hearst magazines, including Cosmopolitan, Women’s Health, Runner’s World, Marie Claire and Good Housekeeping. The campaign will utilize advertorials, banner ads, and social media promotions tailored to each publication’s audience. For example; Cosmopolitan will be used to promote the Veritas Beauty™ line of products.

“The campaign with Hearst Media represents a natural partnership that will help connect a brand new audience with Veritas Farms products,” explained Veritas Farms CEO Alexander Salgado “Cosmopolitan readers will really connect with the Veritas Beauty™ line of products and that publication alone has 3 million Instagram followers, 10 million Facebook fans, and over 50 million monthly visits to their websites.”

The Hearst Media digital partnership is part of Veritas Farms’ ongoing efforts to reach out to new customers. The company recently expanded its successful billboard campaign to Times Square, just in time for New Year’s Eve. The Company has already successfully built out its distribution network and generated record revenues in Q3 2019. We believe that customer acquisition campaigns, like the one undertaken with Hearst Media, will be key to the Company’s success over the balance of 2019 and into 2020.