Innovative Food Holdings Inc (IVFH)

[Dickmo]

You don't have to explain how private label works. I've worked with it for years. iGourmet is a e-commerce retailer. They don't make product. They sell it. It should be pretty obvious that Martha doesn't need to take advantage of iGourmet's minuscule marketing prowess. They are simply a fulfillment center. I would guess the finish products are made by a co-packer, then shipped to iGourmet for fulfillment. Martha uses the iGourmet ordering system and fulfillment capabilities. At best iGourmet makes some money for renting their capacity. Otherwise, I doubt they share much if at all in the profits from each sale.

As for my spin, I have been correct in assessing IVFH's business acumen or lack thereof for the last 6 years or so. I'll stack my track record along side anyone's. It's not spin if it's accurate. I don't spin. I'm telling you what is going on. You can choose to believe it or not.