Innovative Food Holdings Inc (IVFH)

[Dickmo]

What private label? Since when does iGourmet make anything? They offer marketing and fulfillment. Obviously, marketing isn't something they do well, but Martha doesn't care about that. She will do 99% of the heavy lifting. All iGourmet does is fulfillment. And I would be quite surprised if they got paid for more than pick and pack.

This is not a partnership, not matter how they spin it. This is a service provider agreement. One does not pay the warehouse staff 10 cents more whether they are picking Alpo at 84 cents a can or canned snail at 12.49 a can. It's the same work.