Axis Technologies Group Inc (AXTG)

[run4coverfool]

LINCOLN, Neb., Dec 01, 2006 (BUSINESS WIRE) -- Axis Technologies Group, Inc. (Pink Sheets:AXTG) announced today that it has received confirmation from its installer JAG Industrial Electrical, Inc. that True Value Company will begin beta testing on the Axis Dimming/Daylight Harvesting (DDH) Ballast in certain West Coast locations. True Value Company is one of the world's largest retailer-owned hardware cooperatives serving approximately 5,800 retail locations world wide. True Value was ranked No. 1 in their industry in Fortune magazine's annual list of "America's Most Admired Companies" and joins the ranks of many other high-profile companies in the US that are implementing Green initiatives.

"We are very please that yet another high-profile company like True Value has decided to utilize Axis products" said Kip Hirschbach, CEO. "It is important that companies with large corporate infrastructures lead by example when it comes to Green initiatives. We are pleased that True Value has chosen our product for use in their facilities."