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Friday, November 08, 2019 4:08:47 PM
By: Seeking Alpha | November 5, 2019
• Goldman Sachs (NYSE:GS) is lead investor in a $50M financing round for Deserve, a firm that offers credit cards directly to nontraditional consumers with little credit history and uses machine learning and alternative data to assess their creditworthiness.
• Deserve also sells its cloud-based platform to corporations for them to offer their own branded cards.
• Originally, Deserve, which started as SelfScore in 2013, targeted international students who couldn't get traditional credit cards. then it branched out to other groups of millennials who had a difficulty in qualifying for credit cards due to a lack of credit history.
• Other companies that invested in the firms Series C round are: Sallie Mae (NASDAQ:SLM), Aspect Ventures, Pelion Venture Partners, and Mission Holdings.
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