Friday, November 08, 2019 11:35:20 AM
I am pretty stoked for 2.0
The drink selection that has been presented so far is not overwhelming me though. It looks pretty solid though. I will be interested to see how the amount of active ingredient is tweaked over the first few years.
the light amount of 2.5mg is probably smart to start. If you are giving someone their first drink of alcohol you do not hit them with a shot of 100% vodka, no chaser, and then demand they do 5. That would put them off to the product. Start light, and give them the feeling that, "wow, this is not as serious as I thought. It just makes me feel happy and settled." That is how you hook the majority of consumers.
The real $$ I see is vaping products. With the CBD versions being available for sale in the US. I think canopy will break into the US CBD market before the triggering event. As this is currently, "federally permissible."
and if this is the case. CBD sports drinks with biosteel should be on shelves in GNC within the next 6 months.
the other derivities, lotion and thin-strips. will be a smaller % of the total sales jump.
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