In-House Management – Including Marketing / Publicity / Advertising
Acquisitions / Title Uploading and General Operations Adds Efficiency
Myflix will be fully integrated and self-contained as an operation. All managerial and operational steps relating to the acquisitions and upload of content – as well as the marketing, promotion and advertising of the site and portal – will be handled by in-house staff (as opposed to costly and less controllable third-party agencies). As mentioned previously, the day-to-day operations of the website (including streaming of content, processing of customer payments, and monthly reporting of all activities) will be handled by a third-party host & servicing partner for modest fees (consumer payment processing and streaming charged based on data). Having the technical / operational / payment processing and producer reporting duties handled by an established data management firm frees up the Myflix managers to concentrate on acquiring exciting titles for the service and focusing on the marketing of the site / portal to consumers.
The Myflix management team consists of Eric Parkinson and Fred Shefte as executives (and primary contacts with the program suppliers and studios); Desiree Garnier as Director of Marketing; Star Noorbakhsh as Director of Publicity; Earl Hale as Technical Services Manager; Graphics and Art elements will be supplemented by key outside supplier Jon McCallum (Oleum Rain Studios), with Video Production (for promotional videos and YouTube ads) created by Arkansas One Media. The company will also employ a team of data entry / title on-boarding technicians, and an in-house CPA / Financial Controller.
The benefits of having all necessary activities in-house are both an increase in efficiency, as well as a dramatic decrease in cost to the venture.
Efficiency is improved through instant communications and the knowledge that Myflix issues are the sole beneficiary of each employee’s time… cost savings are incurred because the modest cost of staffing (especially in Arkansas) is substantially lower than the costs to hire a third-party services agency (with their own overhead needs and expenses added to the equation).
As subscriptions and transactions for Myflix grow, the expansion of the support staff can be easily adjusted.
