Strategic Overview for Launch of Myflix.com
and the Myflix Over-the-top (OTT) APP Portal
The launch of Myflix can occur within 90-days following the first substantial funding from the Hannover House S-1 Shelf Registration. Based upon the filing precedent of the Form 10 Registration, and the reasonable time-frame of thirty days for funding of the initial S-1 offering, it is viable to look for a MyFlix consumer launch into North America in April, 2020. Over the course of the first year, reach and service into international territories (initially, English-speaking) will be activated through meta data territorial filters available through the digital infrastructure of the company's hosting and servicing partner.
The initial trade-industry announcement of the USA launch occurred in May (2018) at the Cannes Film Festival and Marche du Filme – the world’s largest marketplace and gathering of studios and producers of entertainment programs. At Cannes, Myflix was featured as the Cover Ad for Business Of Film (visible daily on all trade publication racks), as well as a featured ad within Screen International and Cannes Market Daily trade publications. A feature story and interview with principals was conducted by Jon Bryant, an entertainment correspondent for The Guardian and BBC Worldwide – which will be made available to Myflix for support of the USA launch, as well as utilized by Bryant’s two key media outlets. Eric Parkinson and Fred Shefte met with over 100 program suppliers at Cannes and received unanimous interest and widespread support for adding programs to Myflix. Following the Cannes 2018 "trade" launch, the company received studio participation commitments from forty-three partners, collectively representing over 12,000 titles. Over 8,000 of these titles are not currently available for streaming into North America through any other site... giving MyFlix the promotional ability to tout that the site has "thousands of movies not available through any other site," which could be welcomed news for consumers facing Netflix fatigue.
The visual layout for Myflix will be dictated in large part by the requirements to conform to the infrastructure of the company's hosting and servicing partner… but can be dressed-up with graphics, colors and text formats to stylize the site. Myflix will be accessible to consumers either as a direct internet URL (www.Myflix.com), or as a Myflix OTT App, which Myflix managers will begin to aggressively promote as a “pre-installed” app for ROKU, APPLE, SONY, LG and other manufacturers of OTT Devices and Internet friendly DVD / Blu-Ray players. Most players also allow for the easy download of third-party apps, so a marketing goal will be to make the Myflix app both easy to locate, and easy to install.
MYFLIX – “APP” for Mobile Devices and Tablets - The MyFlix APP for mobile devices and tablets is being designed by the same company currently designing and building the DISNEY+Plus Streaming APP (which launches to consumers this month). MyFlix will also be available as a downloadable “APP” as well as being promoted as a pre-installed APP to major hardware manufacturers.
