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Wednesday, 10/01/2003 1:28:13 PM

Wednesday, October 01, 2003 1:28:13 PM

Post# of 93821
Creative Launches Stylishly Designed Rhomba Brand MP3 Players
Wednesday October 1, 11:49 am ET
Super Compact Creative Rhomba 128MB and 256MB Digital Audio Players Feature A Large Split Screen LCD for Incredibly Easy Music Navigation

MILPITAS, Calif., Oct. 1 /PRNewswire-FirstCall/ -- Creative (Nasdaq: CREAF - News), a worldwide leader in digital entertainment products for PC and notebook users, today announced the new Rhomba(TM) brand of flash based digital audio players that are high on style and features. The Creative Rhomba features a large split screen LCD comprised of two windows that show clear easy-to-read content for incredibly easy music navigation, an FM tuner and recorder so that users will never have to miss their favorite radio programs, and a built-in microphone for voice recording. The ultra-compact Creative Rhomba connects via USB to a notebook or desktop for true drag and drop simplicity of any file type, and even conveniently charges via USB. The Creative Rhomba is now shipping and will be available with 128MB for US$149.99 and with 256MB for US$199.99.

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"With the launch of the Creative Rhomba, Creative adds yet another brand and design alternative to its family of high-quality and award-winning digital audio players," said Lisa O'Malley, senior brand manager for portable audio at Creative Labs, Inc. "Creative is committed to offering consumers the most style and usage options when choosing an MP3 player -- with the Rhomba's all-encompassing feature set and slick style, it's sure to be a holiday hit."

The Creative Rhomba features one of the industry's largest LCD screens on a flash-based player. Comprised of two windows, the LCD displays a cool music visualizer, as well as song title, track number, play time and play mode, such as shuffle or resume. Preset equalizer settings for jazz, pop, rock, and classic can also be accessed, or users can adjust the bass and treble to create their own custom settings for complete audio control. The control buttons on the Creative Rhomba are carefully laid out to make all features selectable when the system is being held in one hand, providing fast access to menu options.

Weighing in at only 1.8 oz., the Creative Rhomba is so light it can be taken wherever one goes, and with its solid-state construction the user will never worry about music skipping during playback. On-the-go music listening can last up to 10 hours on one charge of the player's built-in lithium-ion battery. Creative Rhomba sets itself apart with its ability to also charge via USB so that users will never have to worry about purchasing multiple batteries or bother with carrying around a power adapter.

Thanks to the FM tuner and recorder, the Creative Rhomba can keep users abreast of their favorite radio shows and news, and can even record their favorite programs such as ball games or talk shows. The Creative Rhomba 256MB player can also store up to 16 hours of voice recording -- perfect for recording hours of notes, lectures, meetings or quick reminders.

The Creative Rhomba 256MB can store up to eight hours of high-fidelity music, while the Creative Rhomba 128MB can hold up to four hours (WMA/64kbps). Both versions are not only rich in features and style, they also offer outstanding audio quality with a signal-to-noise ratio of up to 90dB. With the newly designed Creative Rhomba, users will dance for hours in style.

Although the Creative Rhomba does not require software, the player comes bundled with Creative MediaSource(TM) for consumers who may have never used MP3 or WMA files. MediaSource is an easy-to-use full MP3 and WMA ripping and organizing application that includes everything needed to convert a CD collection into a portable digital library that can be transferred easily to the Creative Rhomba and taken wherever one goes.

The Creative Rhomba also comes bundled with stereo earphones and a convenient neck strap. More Creative Rhomba information is available at www.creativelabs.com.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD® Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

This announcement relates to products launched in the United States. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements.

NOTE: Creative, Rhomba, MediaSource and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. under license.


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Source: Creative Labs, Inc.

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