Verus International Inc (VRUS)

[loltony]

For anyone that cares, Brazil is extremely difficult to get into for this product category, and it is a VERY lengthy and extensive process.

The fact that they acquired a controlling arm in a company that instantly provides market share is tremendous. It's even bigger when Nutribrands has close ties with Hi-Tech and APS.

Hi-Tech is reputable, but not in the best way in the USA. They have warning letters that are as fresh as this year from the FDA. Regardless of that, they are a big company, and if they're going through Nutribrands to exclusively distribute in Brazil, that is really, really big.

Hi-Tech acquired APS Nutrition a few years back also.

Source:
I work in Regulatory Consulting for this product category in the USA. Huge industry, yet very small so it's easy to keep up with this type of news through the years.