Wednesday, November 06, 2019 4:29:54 PM
https://finance.yahoo.com/news/the-cbd-flood-gate-has-opened-for-pro-athletes-olympian-lolo-jones-173007104.html
Every week, another current or former pro athlete endorses a CBD brand.
The list of CBD endorsers runs the gamut from NBA to NFL to pro golf, young and old, male and female. To name just a few: Rob Gronkowski, Tiki Barber, Carson Palmer, Nate Burleson, and Ricky Williams (all NFL); Greg Norman and Bubba Watson (golf); Paul Pierce, Lamar Odom, Jay Williams, and John Salley (NBA); Riley Cote and Ryan VandenBussche (NHL); Mike Tyson and Nate Diaz (fighters); Kerri Walsh Jennings (volleyball); Ryan Sheckler (skateboarding); and Olympic medalists like Lolo Jones and Amy Van Dyken are all talking up the benefits of CBD. Some of them have launched their own brands, others have signed on as ambassadors of existing brands.
“It’s like a floodgate has opened,” says Olympic hurdler and bobsledder Lolo Jones, who signed a deal with CBDMD, which was formerly called Level Brands and trades on the Nasdaq (YCBD).
Jones joins a list of 40 athletes CBDMD has brought on board, a huge number for a company that has only been selling products since 2017.
Brightfield Group estimates the CBD industry will hit $5 billion in sales for 2019, an eye-popping (and hard to believe) 706% jump over 2018.
If the athletes who pump CBD are to be believed, it is a miracle drug that can help you sleep better, calm you down, heal your injuries, soothe your aching muscles, and make your dog happier. But the health benefits of CBD are still in contention, and very little definitive data exists that verifies the claims these companies make about their products.
The explosion of CBD has left many consumers confused. “If I was a regular consumer, I would be confused too,” Jones acknowledges.
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