To nobody's surprise Unilever legal department had to step in and force Reeltime/Baristas to clarify their PR from 10/22 to avoid confusion. It should be out soon but I'm not holdin gmy breath.
They are really acting as a supplier to any delivery apps (like Uber Eats, DoorDash, GrubHub) that wants to order Ben & Jerry ice cream.
All the media placement partnership agreement stuff was nonsense as it really was between Reeltime and Barista's (both run by the same CEO), not those companies and Ben & Jerry's.
Again it will be interesting see if a revised PR will be put out by RLTR/BCCI and how they word it.
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