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Thursday, 11/30/2006 4:50:56 PM

Thursday, November 30, 2006 4:50:56 PM

Post# of 3880
Axis Adds Two New Manufacturers Sales Representatives
Business Wire - November 30, 2006 16:39

LINCOLN, Neb., Nov 30, 2006 (BUSINESS WIRE) -- Axis Technologies Group, Inc. (Pink Sheets:AXTG) is pleased to announce the recent addition of two lighting manufacturer's representative firms, Triple "C" Companies in Oklahoma City, with an office in Tulsa (www.tripleccompanies.com); and Robert Reynolds, Jr. Co. covering the states of Connecticut, Massachusetts, and Rhode Island. These two firms have combined annual sales in excess of $40 million.

Triple "C" Companies has over 30 years experience in the design and sales of lighting and lighting oriented products. They are a diversified sales agency with specialized internal components. Triple "C" has the largest lighting demonstration showroom in the state of Oklahoma, and is the only full line electrical representative that covers that entire state.

Robert Reynolds, Jr. Co. has been in the lighting industry for nearly 40 years and is a Certified Lighting Designer. Their customers include major architectural, engineering and lighting firms. They are also a strong advocate of energy rebate programs.

Lighting manufacturer's representatives are often utilized to keep specifying architects and engineers up-to-date on the latest lighting products for commercial, industrial and residential development.

"With our rate of sales and installations increasing at an exponential rate, we welcome the assistance of these top-notch firms," said Kip Hirschbach, CEO of Axis Technologies Group, Inc. "Axis is receiving numerous inquiries daily from manufacturer's representatives, distributors, and interested end-users from all parts of the country," added Hirschbach.

For further information on Axis Technologies, Inc., visit www.axistechnologyinc.com.

About Axis Technologies Group, Inc.:

Axis Technologies Group, Inc. conducts its business through this wholly owned subsidiary Axis Technology, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technology, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis DDH ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

About the Axis DDH Ballast:

A "ballast" is an electronic component that regulates voltage in light fixtures. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting, into mainstream lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast (DDH) is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture and then dims or increases lighting in conjunction with the amount of available sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by harvesting and utilizing free daylight from windows or skylights. As the amount of available daylight fluctuates the Axis DDH Ballast keeps lighting "tuned" to the desired level in a designated area.