Verus International Inc (VRUS)

[The Economist]

Yesterday I walked in unannounced to the VRUS Corporate Office in Gaithersburg, MD to see first hand the offices and operation. I have wanted to do this for some time as the offices are only 15 minutes or so from my home. I was greeted by and spoke at lenght with the supply chain manager for Major League Baseball products. I asked very pointed questions and he answered them all to my satisfaction. I walked away with a Chicago Cubs Ice Cream container and bags of MLB candies. I was glad to see that the products were real and being marketed in New York, Chicago, Philadelphia and Boston. We discussed marketing, branding, pricing, and the potential expansion of the program to serve other professional sports teams. I presented a couple of ideas that I believe will increase revenue growth. My background as an Economist is in Inventory Yield Management and Revenue Maximization, which can smartly be applied to product revenue growth. We spoke for about 30 minutes and I won't go into details except to say that the product line has incredible long range potential.