Sportswear brand shows Trump tied up. Not only do they fit snug and look great, yoga pants are apparently now the latest front in the US’ culture-war. One enterprising firm is selling its pants with a picture depicting a feminist hog-tying President Donald Trump.
The image, entitled ‘Lady Liberty’ and reportedly erected over New York’s Times Square, shows model and Marine Corps veteran Michal Mesa screaming into the face of a Trump likeness, while tying POTUS up with a red, white and blue rope.
Strange way to sell yoga pants and sports bras, but DHVANI, the company responsible, has apparently banked on turning Trump-hate into profit. Other images depict a gaggle of angry women gagging Trump, a woman ‘shushing’ the president with her finger, and another burly woman snatching his beloved cell phone from his hands.
Each Instagram post is accompanied with a semi-factual anti-Trump polemic, and the company has promised to donate a slice of its earnings to women’s causes and abortion services.
DHVANI is not the first company to build a marketing campaign on social justice themes. Sportswear giant Nike caused ructions last year when it unveiled posters featuring former San Francisco 49ers quarterback Colin Kaepernick (best known for taking a knee during the national anthem) along with the text “Believe in something. Even if it means sacrificing everything.”
Similarly, razorblade maker Gillette decided to lecture men on ‘toxic masculinity’ with a hugely unpopular ad, while Ben & Jerry’s ice cream sought to sate liberal hunger with its ‘Pecan Resist’ flavor.
Using politics to sell products is somewhat becoming a tradition. Whether DHVANI goes broke from going woke or not, the entrepreneurial spirit of American capitalism is alive and well in 2019
