The share price is a reaction to the company's revenues, earnings, and outlook. The market, a conglomeration of many forces, is rarely wrong. It is telling you the situation is dire. This is a result of neglect and incompetence by management.
So if investors are reacting to share price, they are reacting to the performance of the company. And yes, outlook to the future is part of it. The market does not see what you see in outlook. What does that tell you?
The market is telling me changes in management are necessary. Sometimes hope is not enough. Positive action is required.
Regarding the new hires, the CRO has been around 2 months. How many sales has he made? Kind of makes a joke of the title; doesn't it?
