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Alias Born 01/02/2003

GBR

Re: GBR post# 193

Tuesday, 10/15/2019 1:23:05 PM

Tuesday, October 15, 2019 1:23:05 PM

Post# of 10671
It looks like there is a mass movement by radio and tv to switch over to selling ads based on impressions vs. relying on Nielsen ratings, etc. I would think Veritone would be in a pretty sweet spot here, providing measurable ad effectiveness. NBCUniversal and Hearst (A+E Netowrks, ESPN) are all clients.


https://www.rbr.com/nbc-telemundo-oos-to-sell-ads-on-impressions/


https://www.broadcastingcable.com/news/hearst-stations-move-to-impression-based-ad-sales

https://www.rbr.com/graham-impressions-currency/
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