$ISWH LAS VEGAS, Oct. 15, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- International Spirits & Wellness Holdings, Inc. (OTCMKTS: ISWH) (“ISWH” or the “Company”), a top-tier brand incubator in the Spirits, CBD-Infused Products, and Home Healthcare markets, is pleased to announce a sizeable new purchase order from a Texas-based licensed spirits distributor for 400 cases of Besado Tequila, representing a retail value of $96,000.
The Company anticipates very strong Q4 performance from its Spirits segment due to the novel branding and packaging that the Company has cultivated with its Besado product design and the seasonal strength of the coming period into year-end for the global wine and spirits market.
ISWH CEO Terry Williams stated, “This is a perfect way to kick things off during our seasonally strongest stretch of the year. Given that 2019 is already set to be our best year ever, we would expect the current quarter to set a number of new Company records, including profits, sales, balance sheet improvement, free cash flows, and overall brand performance. We will be releasing audited financials after year end. And we continue to see positive signals about our brand positioning for Besado, as well as for our CBD and home healthcare segments.”
According to Dimensional Insight, 60% of wine and spirits sales take place in “OND” (October-November-December). That seasonal strength is driven by major holidays such as Halloween, Thanksgiving, and the December holiday season through New Year’s Eve, the adjustment to colder weather and more time spent indoors, and the increased frequency and incidence of family-related travel. The Company has positioned its Besado Tequila brand to optimize its performance during this period.
The Company will also be aggressively engaged in a series of on-premise and off-premise promotions and tastings to further maximize the brand performance of Besado throughout OND. Shareholders can anticipate a number of exciting related updates in the weeks ahead.
