Monday, October 14, 2019 8:09:55 PM
Hexo....doesn't show well lately. Financial execs bailing out before earnings....never looks good.
Well a large part of the people who drink them....will be because they don't drink alcohol. If you quit drinking 25 years ago and prefer cannabis...why care if it tastes like beer? It doesn't make sense to imitate beer with a THC additive. Cannabis drinks are going to be better than beer. They are going to be their own industry.
The problem is....2.0 begins in December when products hit the shelves. Sales won't show up until at least April earnings reports from Canadian LP's. One Q won't be the decider of any drink races. Consumers are going to need time to sort out the different ways of ingesting cannabis...drinks being only one of the many ways. Will consumers prefer edibles...or drinks...or cannabis oil for vaping or...wax...or shatter or butter...or lozenges or the melt under the tongue strips?.
If someone decides they like drinks...there will be switching brands at first to check them all out to find your favorite. I think this will be a fairly long process...before consumers get a chance to show clear favorites....therefore meaningful results for earnings.
I think more money will be flowing into US companies....that don't make the same mistakes...as most of the Canadian companies. At this point.....since October.....NO company....has come close to Citation Growth.
That's what they said about rock and roll.
The alcohol industry is getting in....because they know cannabis has been taking a bite out of recreational consumption habits. The tobacco industry wants in because their pie is shrinking. The pharmaceutical industry wants in...because people have been self medicating for decades...and it's working....cutting into their slice of the medical drug dollar pie.
GLTA
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