Thursday, October 10, 2019 11:48:52 AM
The Globe & Mail interviewed Michael Garbuz from High 12 Brands, a company focused on selling cannabis rather than growing it. Here is a nice plug of Flower One Holdings from the article:
CP: What is the white-label situation like in the U.S?
A lot of companies in California and across the U.S. have become pretty segmented in terms of their approach. The top manufacturers mostly do white label, and then it’s really up to the brand, CPG element of the business to focus on selling, scaling the brand, getting the brand into different markets, and just building the awareness of the brand so you can get customer intake on the other end.
I'd encourage you to go see a company called Flower One in Nevada. It is one of the most impressive facilities I've ever seen, and 100 per cent of their business is around making products for other brands, which makes sense in a more mature market like Nevada, with all these different SKUs, a lot of flow through in dispensaries. Ultimately, you just can't be the best at everything, and they're really good at agriculture and facility operations. When you see a facility like Flower One, you're like, ‘holy sh*t, I never ever want to cultivate cannabis, because I'll never compete with those guys.’
The article is for subscribers, but you can sign up for a free 14-day trial. Here is the link:
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