I wouldn't be suprised they add another Illegal Pizza (IP) location, hope that is in the 3q. If the sucess was as I personally saw in my visits to IP, they need to clone these locations ASAP. 100 locations generating potentialy over 700k each that's 700M in revenue, comp to Jack in the box Market Value (MV) to Sales estimated mentioned in Seeking Alpha valuations would be easily over 300M MV that would put this stock somewhere between $2-4 with more expansion dilution. IMO the location they set in Lauderdale wasnt even a good one, and expected better than 700k in rev. Look dont get me wrong I liked the Illegal Burger concept, taste great too. I'm just an investor that see's opportunities and invests long term when I see them. I love Blaze Pizza idea but pizza didn't knock my socks off. Yet, Illegal Pizza, there is something in that fresh bread, reheat two days after and it still taste great. It's a great concept, IMO their product taste way better than Blaze, and I could own a piece of this not others. I will back this company, I know this is not a CBD plan this is a build your pizza with as many toppings and a set price concept and taste better than IMO than all the other comparables with same concept. I remember thinking it's like going to Subways but a pizza version. This is where I see top value at, IMO.
This is how they have to do thing until they get their COGS in order, I dont see nothing wrong with Dilution and current undervaluation estimates because they are likely about to expand aggressively. Think about running your own IP type of business, if you see its wildly successful and you had the sources to expand wouldn't you expand locations. Especially since they need to prove the franchise concept as a franchise business, likely would need atleast 4-5 locations of that type of business. Illegal Burger is one idea, Illegal Pizza is other.
Then they have Illegal Brands, I could see this TM as such a flexible brand name. Did u guys notice the newer TM include clothing. I did, it's in USPTO.gov.
I'm not new to this game, I see a winner here. I hope you dont see it as winner an decide to jump in when over $1. That would've could've you might find yourself always talking about, its today, so is it or isn't it that's the questions. To me the potential by far out weight the hurdles ahead.
Remember you can't jump on a speeding train!
On a board!
Good Luck out there!
AI
