FRAN earnings are bogus, just looked over report
S,G,& A alone is $4.6M less than the year ago qtr ! So the $1.4M earnings from operations would have been a loss of $3.2 without the cost reductions ! In other words, the entire profit and more is from cost reductions only. The company had less in sales, less in gross profit %, and less in profits than the year ago qtr by far.
I for one can't value a stock based on making it look like there were earnings, when in fact the company sold the kitchen sink to make it look that way. Investors chasing this cost cutting story are desperate compulsive gamblers in my view. Stock was $3 a month ago, and isn't worth much more than that now. Investor are crazy !