Exactly. He doesn't do anything. He pretends to be looking for expansion opportunities but he lacks the ability to do so through his own network. No legitimate firm will help him because he can't afford to pay them, so he hires these low-rent amateurs who can't accomplish anything either. Clearly the malls couldn't care less about having GIGL locations, the red carpet stuff was all hyperbole.
And this is why Parsi doesn't care about expanding. He's content to do nothing and just collect his paycheck, his six weeks (??) vacation, company car, etc. , and issue himself new cheap shares to counter any dilution.
The guy is a joke of a CEO