WHERE is GenUltimate Premier? No Press Release? Will this be another "GenSure-type Story"? PLEASE check your local store milk carton on the MISSING panel ….
"We have prepared for introduction a premier version of our popular GenUltimate! test strip for launch on September 3, 2019. First deliveries for this test strip designed and provided for the benefit of big box stores will be in the 3rd week in September."
I had enough of this CON for this week BUT will analyze the below DECN text next week using my DECN Decoder Ring BUT suffice to say, things ain't looking too good!
"Thus, on September 3, 2019 the company will announce the availability of a new (2nd)
package version of GenUltimate, called GenUltimate Premier, a new package, and with many
of the features to be employed with the upcoming GenUltimate TBG test strip. The new
version of GenUltimate Premier, with a MSRP of $24.95, will provide the Big Box with
profit margins equal to or in excess of those margins they accrue from a sale of Lifescan
OneTouch Ultra, while offering at least a 50% discount to struggling diabetics. Two big box
chains have asked for immediate presentations. Hopefully the Big Box log jam will be broken
without loss of market share(WHAT MARKET SHARE?) or price leadership (WHAT LEADERSHIP?) of the current GenUltimate! test strip in
parallel channels.
It is anticipated that existing distributors of the company’s GenUltimate and Petsure/4Pets
products will want to also carry GenUltimate! Premier and sell this product in existing
channels as a “Premier” or “Cadillac” version of GenUltimate. The company believes this to
be a sound strategy, although 3Q 2019 sales might be affected as order rates for the existing
GenUltimate! are lowered and replaced by GenUltimate! Premier. Delivery delays from
Korea of even a few weeks will affect revenues in 3Q 2019. However, profit margins (WHAT PROFIT?) for
GenUltimate! Premier should be higher, and cost of goods calculations should remain
unchanged.
Financing Requirements"
ROTF!
BUYER BEWARE!
